Introduction
Content26 manages Amazon advertising and content for different brands. They create Amazon content to showcase clients’ products which are optimized for search. C26 team uses knowledge of Amazon Advertising to boost product discoverability.
Challenge
The hardest part was to generate prospects based on C26’s Ideal Customer profile, as accounts had to fall under further requirements:
– 10-50 million in revenue;
– Business Industrial & Scientific (BIS); Consumer Electronics; BIS; Toys industries;
– 201-500 employee size;
– Commonalities: ASIN’s count had to be 50+.
Results
Sales copy was written in a highly personalized way to drive a higher conversion rate for each industry separately. A couple of variations were used as well as 10+ {variables} to avoid spam issues and boost deliverability.
The work was done in a cost-effective way and produced some great results. Mainly, by driving a high appointment rate (2.3%! with 3.9% scheduling rate (!)) as well as bringing an enterprise-level client.
The team did responsive and flexible, working hard to ensure that their workflow fits well with the in-house team.
